After months of preparation and huge excitement, ODG Instruments was present for the first time at the SEMA Show, held between November 5-8, 2024, in Las Vegas.

In this blog, you will catch up on everything about our debut at the most awaited automotive event worldwide!

Keep on reading and check out our best moments!

SEMA Show 2024: The Biggest Showcase on Automotive Innovations

Before diving into the details about ODG Instruments’ participation, let’s shine a light on the scale of this incredible event.

A Prestigious Event in the Automotive Scene

The SEMA Show is organized by the Specialty Equipment Market Association (SEMA), a nonprofit trade association founded in 1963. Since its debut in 1967, the event has become the go-to meeting for manufacturers and buyers in the automotive specialty equipment industry.

SEMA Show Exhibitors and Attractions

This year’s edition featured over 2,400 exhibitors, including 580 newcomers, and welcomed about 160,000 attendees from 140 countries at the Las Vegas Convention Center (LVCC).

During the 4-day event, over 1,400 vehicles were showcased, bringing cutting-edge automotive innovations and customizations that emphasized style, functionality, comfort, convenience, safety, and performance.

ODG Instruments' Debut at SEMA Show 2024

Our first participation at SEMA Show was marked by the launch of the Porsche 356 instrument set. This product combines quality and sophisticated design inspired by the iconic Porsche 356, also compatible with the classic VW Beetle.

This launch embodies ODG’s philosophy of merging authenticity with technology, delivering solutions that maintain classic charm while meeting modern performance standards. To learn more, check out our detailed article: Instrument Set for Porsche 356.

“Our debut at SEMA Show was an important step to solidify ODG on the international stage. This participation reinforced our commitment to innovation in the automotive market. We’re excited about the 2025  edition!” —

Highlights at ODG’s Booth

Located in Hot Rod Alley, a central area of the event, our booth welcomed partners, clients, and visitors eager to explore our automotive gauges and dashboards.

Among our special visitors were:

• Tiago Kfouri from @macchinabr
• Members of the Santa Catarina Custom Show, the largest custom culture event in Latin America
• Our partners from Oficina LEDD Garage
• Representatives from Imohr Technic & Design

ODG Products at SEMA Show 2024

Our booth featured a variety of products, showcasing ODG’s commitment to automotive performance:

• VW Beetle Classic Set
• VW Beetle Black Set
• F100 Truck Dash Set
• Chevy 3100 Truck Dash Set
• Chevy Apache Truck Dash Set
• Opel Kadett (Brazilian Chevette) Dash Set
• VW MKI, MKII Golf Dash (Brazilian GOL)

This selection highlights our versatility and the value of ODG products for classic and custom car enthusiasts worldwide.